Acquisition and Retention campaigns
A quick snapshot of some ad campaigns run across GDNs, Partners or Discovery channels. The main objective fo each campaign was to target new user acquisition or market retention, with CTA being the primary data driver for such campaigns.
Brand: RummyCulture - Ad Type: Acquisition Campaign - Campaign Plan: Add cash benefits - Objective: Add cash conversions
Brand: RummyCulture - Ad Type: Acquisition Campaign - Campaign Plan: User trust and safety - Objective: App Install
Brand: Rentomojo - Ad Type: Acquisition Campaign - Campaign Plan: Offer season - Objective: New User conversions
Brand: Teabox - Ad Type: Retention Campaign - Campaign Plan: New Season drop - Objective: Website acquisitions
Brand: Ola - Ad Type: Acquisition Campaign - Campaign Plan: App install benefits - Objective: Add Installs
Brand: RummyCulture - Ad Type: Retention Campaign - Campaign Plan: Trust and safety - Objective: App Install