Brand Campaign Design
A Case study on the full brand campaign design for RummyCulture during the festive season. The main objective of this campaign was to create some brand buzz and drive up brand recognition and user acquisition.
Research and inspiration
Design inspiration is like the initial fire that ignites the journey of storytelling. It begins with a basic idea that can easily fit the brand and turn this idea into an attractive online presence. The perfect combination of colors, fonts, layouts and copy can captivate and involve viewers, conveying the desired vibe. Our main goal was to discover the appropriate storyline of celebration for a modern, youthful brand in a traditional setting.
Brand envelope and narrative
To create a successful campaign, it is crucial to choose the right name and storyline. This sets the foundation for the entire campaign and should be able to represent the brand as a whole. The chosen identity will guide the design of the campaign and will be reflected in all internal and external communications. By using this consistent campaign identity, the narrative becomes more meaningful and impactful. Every interaction with consumers throughout the campaign reinforces this festive communication, ensuring a strong recall value.
App Makeover
In order to fulfill our objective of providing a captivating and exhilarating experience for consumers during the festive season, we initiated the creation of a single page dedicated to featuring the various new brand offerings. Deliberately, we systematically updated all aspects of the app to highlight this exclusive campaign, which had a limited duration. Our primary aim was to establish a prominent and recurring marketing endeavor that would imbue consumers with a sense of novelty and excitement. Additionally, we ensured that the modifications were straightforward to execute and adhered to our predetermined timeline, allowing us to maintain uninterrupted communication with our valued customers throughout the entirety of the campaign.
Communication upgrades
Once we had successfully developed the landing pages and implemented the necessary changes within the app, we embarked on a carefully planned strategy to roll out our brand campaign. Ensuring consistency in our messaging was paramount; every touchpoint with both new and existing customers echoed the same powerful narrative. By harmonizing our storyline across various platforms, including links, we were able to create a compelling and unified message that resonated with our audience. Our communication channels, encompassing push-notifications and social media posts, leveraged this brand storytelling approach to uphold the campaign's relevance and freshness throughout its duration. Moreover, we crafted our campaign communications to be adaptable in response to feedback and insights garnered during the course of the campaign.
Learn from it
After spending a month carefully planning and executing a story for a brand that is constantly evolving and expanding, we held a session to discuss the successes and failures of the campaign. It is crucial to reflect on each strategy we designed in order to create a successful plan for future endeavors that are similar. We thoroughly examined every aspect of the project, including design, data analysis, teamwork, and time management, in order to identify areas that needed improvement. As a result, we made some changes to the way our design strategies on a daily basis as well as for future campaign projects.